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Do you spend at least 7% of your turnover on marketing initiatives?
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Do you have a CRM or sales tracking system that automates appointment booking and follow-ups for new leads?
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Would you describe your sales process as being defined and streamlined?
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Do you regularly review data to understand customer behavior so you can segment and automate your marketing?
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Does your website engage visitors and generate a consistent flow of leads?
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Would you consider your brand identity to be unique and a leader in your industry?
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Do you have a content marketing plan for the year ahead?
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Do you have videos, articles, downloads, etc., that generate regular leads for your business?
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Are you confidently running paid media campaigns and understand their impact?
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Do you measure the average cost to generate a lead?
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Do you offer free content, promotions, or incentives in exchange for an email address or contact details?
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Do you have a way to automatically send email or SMS reminders or follow-ups?
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Would you say you have a social media strategy and post content regularly?
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Does your social media content align with wider company goals?
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Do you know how to influence your Google rankings through SEO-driven content?
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Are you confident in optimizing your website’s speed and performance to improve organic visibility?
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