Ad Exchange: An ad exchange is a digital marketplace that connects advertisers and publishers to buy and sell advertising inventory in real-time. It is a platform that facilitates the buying and selling of online advertising space through an automated auction process.
How it works: Advertisers bid on ad space in real-time, and the highest bidder wins the auction. The ad exchange then serves the winning ad to the publisher’s website or app. The process is automated and happens in milliseconds, allowing for efficient and effective ad placement.
Benefits for advertisers: Ad exchanges offer advertisers access to a wide range of publishers and ad inventory, allowing them to reach their target audience more effectively. They also provide real-time bidding, which means advertisers can adjust their bids based on performance and optimize their campaigns for better results.
Benefits for publishers: Ad exchanges provide publishers with access to a large pool of advertisers, increasing the demand for their ad inventory and allowing them to monetize their website or app more effectively. They also offer real-time bidding, which means publishers can maximize their revenue by selling their ad space to the highest bidder.« Back to Glossary Index