Ad impression is a metric used in online advertising that refers to the number of times an ad is displayed on a website or app. It is a basic measure of the reach of an ad campaign and is used to determine the effectiveness of an ad in generating interest and engagement among the target audience.
Ad impressions are typically measured by ad servers, which track the number of times an ad is served to a user’s browser. This metric is important for advertisers because it helps them understand how many people are seeing their ads and how frequently they are being displayed.
Ad impressions are often used in conjunction with other metrics, such as click-through rates (CTR) and conversion rates, to provide a more complete picture of the effectiveness of an ad campaign. For example, a high number of ad impressions may indicate that an ad is being seen by a large number of people, but a low CTR may suggest that the ad is not generating much interest or engagement.
Overall, ad impression is a key metric in online advertising that helps advertisers understand the reach and effectiveness of their ad campaigns. By tracking ad impressions and other metrics, advertisers can optimize their campaigns to reach their target audience and achieve their marketing goals.« Back to Glossary Index