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Ad Trafficking

Ad trafficking is the process of managing and delivering digital advertisements to their intended audience. It involves the coordination of various elements, including ad creative, targeting parameters, and ad placement, to ensure that ads are displayed correctly and effectively.

Ad trafficking is a critical component of digital advertising, as it ensures that ads are delivered to the right people at the right time. It involves working with ad servers, ad networks, and other digital advertising platforms to manage and optimize ad campaigns.

Some of the key tasks involved in ad trafficking include:

  • Uploading ad creative to ad servers
  • Setting targeting parameters, such as geographic location, device type, and user demographics
  • Managing ad placement and scheduling
  • Monitoring ad performance and making adjustments as needed

Ad trafficking requires a strong understanding of digital advertising technology and best practices. It also involves working closely with other members of the advertising team, including designers, copywriters, and account managers.

Overall, ad trafficking is a critical function in the world of digital advertising, helping to ensure that ads are delivered effectively and efficiently to their intended audience.

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