Ad verification is a process that ensures the quality and safety of online advertisements. It involves using technology and human expertise to verify that ads are being displayed correctly and in the right context. Ad verification helps to prevent fraudulent activity, such as ad fraud and ad misplacement, which can harm both advertisers and publishers.
Ad verification tools can check a variety of factors, including ad placement, viewability, and ad content. They can also monitor for brand safety, ensuring that ads are not displayed alongside inappropriate or offensive content. Ad verification can be done in real-time or after the fact, and can provide detailed reports and analytics to help advertisers optimize their campaigns.
Overall, ad verification is an important part of the online advertising ecosystem, helping to ensure that ads are effective, safe, and trustworthy for both advertisers and consumers.« Back to Glossary Index