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AdWords: AdWords is a powerful advertising platform developed by Google that allows businesses to create and display ads on Google’s search engine results pages (SERPs) and other websites that are part of the Google Display Network. AdWords is a pay-per-click (PPC) advertising model, which means that businesses only pay when someone clicks on their ad.

Keywords: Keywords are the words or phrases that businesses choose to target with their ads. When someone searches for a keyword that a business is targeting, their ad may appear on the SERP. Choosing the right keywords is crucial for the success of an AdWords campaign.

Bidding: Bidding is the process of setting a maximum amount that a business is willing to pay for a click on their ad. AdWords uses an auction system to determine which ads will appear on the SERP, and the highest bidder for a particular keyword will typically have their ad displayed.

Quality Score: Quality Score is a metric that Google uses to determine the relevance and quality of an ad and the landing page it leads to. A higher Quality Score can lead to lower costs per click and better ad placement on the SERP.

Ad Rank: Ad Rank is a formula used by Google to determine the position of an ad on the SERP. Ad Rank takes into account a variety of factors, including the bid amount, Quality Score, and the expected impact of ad extensions and other ad formats.

Ad Extensions: Ad Extensions are additional pieces of information that can be added to an ad, such as a phone number, location, or links to specific pages on a website. Ad Extensions can improve the visibility and effectiveness of an ad.

Conversion Tracking: Conversion Tracking is a feature in AdWords that allows businesses to track the actions that users take after clicking on an ad, such as making a purchase or filling out a form. Conversion Tracking can help businesses measure the effectiveness of their AdWords campaigns and make data-driven decisions about their advertising strategies.

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