Click Fraud: Click fraud is a type of online advertising fraud that occurs when a person or automated script clicks on an online ad with the intention of generating a charge per click without any genuine interest in the ad or the product or service it promotes. Click fraud can be committed by competitors, publishers, or even by the ad network itself.
Fraudulent Clicks: Fraudulent clicks are clicks on an online ad that are not genuine and are intended to deceive the advertiser. These clicks can be generated by bots, click farms, or even by individuals who are paid to click on ads. Fraudulent clicks can result in wasted advertising budgets, decreased conversion rates, and a negative impact on the advertiser’s reputation.
Preventing Click Fraud: There are several ways to prevent click fraud, including using ad fraud detection software, monitoring ad campaigns regularly, setting up IP blocking, and using click tracking tools. Advertisers can also work with reputable ad networks and publishers to reduce the risk of click fraud. It is important to stay vigilant and take action quickly if click fraud is suspected.« Back to Glossary Index