Click-Through Rate (CTR) is a metric used to measure the effectiveness of an online advertising campaign or a website’s search engine optimization (SEO) strategy. It is the ratio of clicks to impressions, where an impression is counted each time an ad or a website appears on a search engine results page (SERP) or a social media platform.
CTR is a key metric for SEO success because it indicates how well a website’s content and meta tags are optimized for the target keywords. A high CTR means that the website is attracting more clicks than its competitors, which can lead to higher rankings on SERPs and more traffic to the site.
CTR can be improved by optimizing the title tags, meta descriptions, and URLs of a website’s pages, as well as by using relevant and compelling keywords in the content. It can also be improved by testing different ad formats, placements, and targeting options in online advertising campaigns.
Overall, CTR is an important metric to track and optimize for any website or online advertising campaign, as it can have a significant impact on the success of the business.« Back to Glossary Index