Get In Touch
5th Floor 1148 Oliveros Drive cor. EDSA, Brgy. Apolonio Samson, Quezon City. Philippines.
[email protected]
Tel.: (02) 7502 5623
Click here to see open positions


Clickbait is a term used to describe online content that is designed to attract attention and encourage users to click on a link. This type of content often uses sensational headlines, provocative images, and misleading information to entice users to click through to a website or article.

While clickbait can be an effective way to drive traffic to a website, it is also a controversial tactic that has been criticized for its deceptive nature. Many people argue that clickbait is unethical because it misleads users and can lead to disappointment when the content does not live up to the hype.

Despite the controversy surrounding clickbait, it remains a popular tactic for many online publishers and marketers. Some argue that clickbait is simply a form of advertising, and that users should be responsible for evaluating the content they choose to consume.

Ultimately, the truth behind clickbait is that it is a complex and controversial online tactic that can be both effective and deceptive. As with any form of online content, it is important for users to be aware of the potential risks and to approach clickbait with a critical eye.

« Back to Glossary Index