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Customer Feedback Management

Customer Feedback Management: Customer feedback management is the process of collecting, analyzing, and utilizing feedback from customers to improve products, services, and overall customer experience. It involves gathering feedback through various channels such as surveys, social media, and customer support interactions, and using that feedback to make informed decisions and improvements.

Tips for Effective Feedback Management:

  • Be proactive: Don’t wait for customers to come to you with feedback. Reach out to them through surveys, social media, and other channels to gather feedback.
  • Listen actively: When customers provide feedback, listen carefully to what they are saying. Take note of their concerns, suggestions, and complaints.
  • Respond promptly: Respond to customer feedback promptly, even if it’s just to acknowledge their feedback. Let them know that their feedback is important to you.
  • Take action: Use customer feedback to make informed decisions and improvements. Implement changes based on customer feedback and communicate those changes to customers.
  • Measure success: Track the impact of changes made based on customer feedback. Use metrics such as customer satisfaction scores and retention rates to measure success.
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