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Customer Lifetime Value (CLV)

Customer Lifetime Value (CLV) is a metric that helps businesses understand the total value of a customer over the course of their relationship with the company. It takes into account the revenue generated by the customer, as well as the costs associated with acquiring and retaining them.

CLV is an important metric for businesses because it helps them make strategic decisions about how to allocate resources and prioritize customer acquisition and retention efforts. By understanding the value of their customers, businesses can focus on building long-term relationships with high-value customers, rather than just acquiring as many customers as possible.

Calculating CLV involves a number of factors, including the average purchase value, the frequency of purchases, and the length of the customer relationship. By analyzing these factors, businesses can identify which customers are most valuable and develop strategies to retain them.

Overall, understanding CLV is essential for any business that wants to build a sustainable, long-term customer base. By focusing on building relationships with high-value customers, businesses can increase revenue, reduce churn, and improve overall profitability.

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