Display Ad Retargeting: Display ad retargeting is a form of online advertising that targets users who have previously interacted with a website or brand. It involves displaying ads to these users on other websites they visit, reminding them of the brand and encouraging them to return to the original website.
Retargeting works by placing a tracking pixel on a website, which tracks user behavior and allows advertisers to serve ads to those users later on. This can be a powerful tool for boosting online advertising strategy, as it targets users who have already shown interest in a brand or product, increasing the likelihood of conversion.
There are different types of retargeting, including site retargeting, which targets users who have visited a specific website, and search retargeting, which targets users who have searched for specific keywords.
Overall, display ad retargeting can be an effective way to increase brand awareness, drive traffic to a website, and ultimately boost conversions.« Back to Glossary Index