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Email Delivery Rate

Email Delivery Rate: The email delivery rate refers to the percentage of emails that successfully reach the recipient’s inbox out of the total number of emails sent. It is an important metric for email marketers as it determines the effectiveness of their email campaigns.

Tips to Improve Your Email Deliverability:

  • Use a reputable email service provider: Choose an email service provider that has a good reputation for delivering emails to the inbox and not the spam folder.
  • Build a quality email list: Ensure that your email list is made up of people who have opted-in to receive your emails. Avoid purchasing email lists as they often contain invalid or inactive email addresses.
  • Personalize your emails: Personalized emails have a higher chance of being opened and read. Use the recipient’s name and tailor the content to their interests.
  • Avoid spam trigger words: Words like “free,” “discount,” and “limited time offer” can trigger spam filters. Use them sparingly and avoid using all caps or excessive punctuation.
  • Include an unsubscribe link: Make it easy for recipients to unsubscribe from your emails. This can help reduce the number of spam complaints and improve your email deliverability.
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