Email unsubscribe rate refers to the percentage of subscribers who opt-out or unsubscribe from your email list after receiving your emails. It is an important metric to track as it indicates the effectiveness of your email marketing strategy. A high unsubscribe rate may suggest that your emails are not relevant or engaging enough for your subscribers, or that you are sending too many emails.
To improve your email unsubscribe rate, you can take several steps such as segmenting your email list, personalizing your emails, and sending emails at the right frequency. You can also provide an easy and clear unsubscribe option in your emails to avoid frustrating your subscribers.
Tracking your email unsubscribe rate can help you identify areas for improvement in your email marketing strategy and ensure that you are delivering valuable content to your subscribers.« Back to Glossary Index