Get In Touch
5th Floor 1148 Oliveros Drive cor. EDSA, Brgy. Apolonio Samson, Quezon City. Philippines.
[email protected]
Tel.: (02) 7502 5623
Click here to see open positions

Employee Advocacy

Employee advocacy is a marketing strategy that involves leveraging the social networks of employees to promote a brand’s products or services. By encouraging employees to share company content on their personal social media accounts, businesses can increase their reach and engagement with potential customers.

Employee advocacy programs typically involve providing employees with training and resources to help them become effective brand ambassadors. This may include guidelines for social media use, content creation tools, and incentives for participation.

Benefits of employee advocacy include increased brand awareness, improved customer trust and loyalty, and higher employee engagement and satisfaction. By empowering employees to become advocates for their brand, businesses can tap into the power of word-of-mouth marketing and build stronger relationships with their customers.

To get started with employee advocacy, businesses should first assess their current social media presence and identify key employees who are active on social media. They should then develop a strategy for engaging and training these employees, and provide them with the tools and resources they need to be successful.

Overall, employee advocacy is a powerful marketing strategy that can help businesses boost their brand’s reach and engagement with customers. By investing in their employees and empowering them to become brand ambassadors, businesses can build stronger relationships with their customers and drive long-term growth and success.

« Back to Glossary Index