Exit Intent: Exit intent is a technology that tracks the mouse movements of website visitors to detect when they are about to leave the site. When the system detects that a visitor is about to leave, it triggers a pop-up or other type of message to try to keep the visitor on the site or encourage them to take a specific action.
Exit intent is a powerful tool for improving website conversion rates. By engaging visitors who are about to leave, you can increase the chances that they will stay on your site longer, explore more pages, and ultimately convert into customers or subscribers.
There are many different types of exit intent messages that you can use, depending on your goals and the nature of your website. Some common examples include:
- Discount offers
- Free trials or demos
- Newsletter sign-ups
- Social media follows
- Abandoned cart reminders
Exit intent can be implemented using a variety of tools and platforms, including plugins for popular content management systems like WordPress and Shopify. By using exit intent strategically, you can improve your website’s conversion rate and drive more revenue for your business.« Back to Glossary Index