Geofencing: A location-based marketing strategy that uses GPS or RFID technology to create a virtual boundary around a specific geographic area. When a user enters or exits this boundary, they can receive targeted marketing messages or notifications on their mobile device.
Geofencing can be used to:
- Target customers in a specific location, such as a store or event
- Send personalized messages based on a user’s location and behavior
- Track customer behavior and gather data on foot traffic and engagement
- Improve customer experience by providing relevant information and promotions
Geofencing can be a powerful tool for businesses looking to boost their marketing strategy. By targeting customers in a specific location, businesses can increase engagement and drive sales. However, it’s important to use geofencing responsibly and respect user privacy. Users should always have the option to opt-out of receiving location-based messages.
« Back to Glossary Index