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Geofencing: A location-based marketing strategy that uses GPS or RFID technology to create a virtual boundary around a specific geographic area. When a user enters or exits this boundary, they can receive targeted marketing messages or notifications on their mobile device.

Geofencing can be used to:

  • Target customers in a specific location, such as a store or event
  • Send personalized messages based on a user’s location and behavior
  • Track customer behavior and gather data on foot traffic and engagement
  • Improve customer experience by providing relevant information and promotions

Geofencing can be a powerful tool for businesses looking to boost their marketing strategy. By targeting customers in a specific location, businesses can increase engagement and drive sales. However, it’s important to use geofencing responsibly and respect user privacy. Users should always have the option to opt-out of receiving location-based messages.

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