Google Analytics Tracking – A Beginner’s Guide to Website Analytics
Google Analytics is a free web analytics service offered by Google that tracks and reports website traffic. It is one of the most popular web analytics tools used by website owners and marketers to measure the performance of their website and marketing campaigns.
Google Analytics tracking involves adding a tracking code to your website, which collects data about your website visitors and their behavior. This data includes information such as the number of visitors, their location, the pages they visit, the time they spend on your website, and the actions they take, such as filling out a form or making a purchase.
With Google Analytics, you can gain valuable insights into your website’s performance and make data-driven decisions to improve your website and marketing efforts. Some of the key metrics you can track with Google Analytics include:
- Number of visitors
- Pageviews
- Bounce rate
- Average time on site
- Conversion rate
- Revenue
Google Analytics also offers a range of reports and features to help you analyze your website data, such as:
- Real-time reporting
- Custom reports
- Goal tracking
- E-commerce tracking
- Site search tracking
- Mobile app tracking
Overall, Google Analytics tracking is an essential tool for any website owner or marketer who wants to understand their website’s performance and make data-driven decisions to improve their online presence.
« Back to Glossary Index