Google Analytics: A free web analytics service offered by Google that tracks and reports website traffic. It provides valuable insights into user behavior, including how visitors interact with a website, how long they stay on a page, and which pages are most popular.
Website Analytics: The measurement, collection, analysis, and reporting of website data to understand and optimize website usage. It helps website owners make informed decisions about their website’s content, design, and marketing strategies.
Visitor: A person who visits a website. Google Analytics tracks visitors’ behavior on a website, including how they arrived at the site, which pages they viewed, and how long they stayed.
Pageviews: The number of times a page on a website is viewed. Google Analytics tracks pageviews to help website owners understand which pages are most popular and which pages need improvement.
Bounce Rate: The percentage of visitors who leave a website after viewing only one page. A high bounce rate can indicate that a website’s content or design needs improvement.
Conversion: A desired action taken by a visitor on a website, such as making a purchase or filling out a contact form. Google Analytics tracks conversions to help website owners understand which marketing strategies are most effective.
Goal: A specific action that website owners want visitors to take, such as making a purchase or filling out a contact form. Google Analytics allows website owners to set up goals and track their progress.
Dashboard: The main page of a Google Analytics account that displays an overview of website traffic and key metrics. Website owners can customize their dashboard to display the data that is most important to them.
Real-Time: A feature in Google Analytics that allows website owners to see website activity as it happens. Real-time data can be useful for monitoring the success of a marketing campaign or tracking the impact of a website update.
« Back to Glossary Index