Online Reputation Management (ORM) refers to the practice of monitoring and managing the online reputation of a brand or individual. It involves tracking what is being said about a brand or individual on various online platforms, such as social media, review sites, and search engines, and taking steps to address any negative comments or reviews.
ORM is important because a brand’s online reputation can have a significant impact on its success. Negative reviews or comments can damage a brand’s reputation and lead to a loss of customers, while positive reviews can help to build trust and attract new customers.
There are several strategies that can be used for ORM, including:
- Monitoring online mentions of the brand or individual
- Responding to negative comments or reviews in a timely and professional manner
- Encouraging satisfied customers to leave positive reviews
- Creating and promoting positive content about the brand or individual
- Working with influencers or other partners to promote the brand or individual
Overall, ORM is an important aspect of brand management in the digital age. By monitoring and managing their online reputation, brands and individuals can protect their image and build a positive reputation that can help to drive success.« Back to Glossary Index