Get In Touch
5th Floor 1148 Oliveros Drive cor. EDSA, Brgy. Apolonio Samson, Quezon City. Philippines.
[email protected]
Tel.: (02) 7502 5623
Click here to see open positions

Open Rate

Open Rate: Open rate is a metric used to measure the percentage of email recipients who opened an email. It is calculated by dividing the number of emails opened by the number of emails delivered, and then multiplying by 100.

Open rate is an important metric for email marketers as it helps them understand the effectiveness of their email campaigns. A high open rate indicates that the email subject line and content were engaging and relevant to the recipient, while a low open rate may indicate that the email was not relevant or the subject line was not compelling enough.

To improve open rates, email marketers can try the following tactics:

  • Write compelling subject lines that grab the recipient’s attention
  • Personalize the email content to make it more relevant to the recipient
  • Segment email lists to send targeted messages to specific groups of recipients
  • Test different email send times to see when recipients are most likely to open emails
  • Ensure that emails are optimized for mobile devices

By measuring and improving open rates, email marketers can increase the effectiveness of their email campaigns and drive more engagement and conversions.

« Back to Glossary Index