Pay-per-Click (PPC) is a type of online advertising where advertisers pay each time a user clicks on one of their ads. This model is commonly used in search engine advertising, where advertisers bid on keywords that are relevant to their business and create ads that appear at the top of search engine results pages (SERPs).
PPC ads are typically displayed alongside organic search results, and they are marked as “sponsored” or “ad” to distinguish them from organic results. Advertisers only pay when a user clicks on their ad, which means that they are only charged for actual clicks and not for impressions or views.
PPC advertising can be a highly effective way to drive targeted traffic to a website, as advertisers can choose the keywords and demographics that they want to target. However, it can also be a complex and competitive field, as advertisers need to constantly monitor and optimize their campaigns to ensure that they are getting the best return on investment (ROI).
Some of the key metrics that advertisers use to measure the success of their PPC campaigns include click-through rate (CTR), cost per click (CPC), conversion rate, and cost per acquisition (CPA). By tracking these metrics and making adjustments to their campaigns, advertisers can improve their ROI and achieve their marketing goals.« Back to Glossary Index