Programmatic Direct Advertising is a type of programmatic advertising that allows advertisers to buy ad inventory directly from publishers, without the need for a middleman. This type of advertising is also known as programmatic guaranteed or programmatic premium.
Programmatic Direct Advertising is different from traditional programmatic advertising, which involves buying ad inventory through real-time bidding (RTB) platforms. With Programmatic Direct Advertising, advertisers can negotiate directly with publishers to secure ad inventory at a fixed price, without the need for bidding.
Programmatic Direct Advertising offers several benefits to advertisers, including greater control over ad placement, improved targeting capabilities, and increased transparency. Advertisers can also benefit from reduced costs and improved efficiency, as they can buy ad inventory directly from publishers without the need for a middleman.
Overall, Programmatic Direct Advertising is a powerful tool for advertisers looking to reach their target audience with precision and efficiency. By leveraging this technology, advertisers can improve their ROI and drive better results from their advertising campaigns.« Back to Glossary Index