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Quality Score

Quality Score: Quality Score is a metric used by Google Ads to measure the relevance and quality of your ads and landing pages. It is calculated based on several factors, including click-through rate (CTR), ad relevance, landing page experience, and historical performance.

PPC Campaigns: PPC (pay-per-click) campaigns are online advertising campaigns where advertisers pay each time a user clicks on one of their ads. These ads can appear on search engines, social media platforms, and other websites.

How Quality Score Affects PPC Campaigns: Quality Score can have a significant impact on the success of your PPC campaigns. Ads with higher Quality Scores are more likely to appear in top positions on search engine results pages (SERPs) and cost less per click. Additionally, a higher Quality Score can lead to a better ad position, higher click-through rates, and ultimately, more conversions.

Improving Quality Score: To improve your Quality Score, focus on creating relevant and high-quality ads and landing pages. Use targeted keywords, write compelling ad copy, and ensure that your landing pages provide a good user experience. Regularly monitoring and optimizing your campaigns can also help improve your Quality Score over time.

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