Retargeting advertising is a digital marketing strategy that targets users who have previously interacted with a brand or website. It involves displaying ads to these users as they browse other websites or social media platforms, with the aim of bringing them back to the original site and encouraging them to complete a desired action, such as making a purchase or filling out a form.
Retargeting works by using cookies or pixels to track user behavior on a website. When a user visits a site, a cookie is placed on their browser, which allows the site to identify them later on. This information is then used to serve targeted ads to the user based on their previous interactions with the site.
Retargeting advertising is an effective way to boost conversions because it targets users who have already shown an interest in a brand or product. By reminding them of their previous interaction and offering them a relevant message or offer, retargeting can help to increase brand awareness, drive traffic, and ultimately, increase sales.
There are several types of retargeting advertising, including site retargeting, search retargeting, and social media retargeting. Site retargeting involves targeting users who have previously visited a specific website, while search retargeting targets users who have searched for specific keywords or phrases. Social media retargeting targets users who have engaged with a brand on social media platforms such as Facebook or Instagram.
Overall, retargeting advertising is a powerful tool for digital marketers looking to increase conversions and drive sales. By targeting users who have already shown an interest in a brand or product, retargeting can help to improve ROI and maximize the effectiveness of digital marketing campaigns.« Back to Glossary Index