A sales funnel is a marketing concept that describes the journey a potential customer takes from being aware of a product or service to making a purchase. The funnel is divided into several stages, each with its own goal and strategy. The stages are:
- Awareness: The customer becomes aware of the product or service through advertising, social media, or other marketing channels.
- Interest: The customer shows interest in the product or service by visiting the website, reading reviews, or subscribing to a newsletter.
- Desire: The customer develops a desire for the product or service and considers making a purchase.
- Action: The customer makes a purchase and becomes a customer.
Optimizing the sales funnel involves understanding the customer’s journey and identifying areas where the funnel can be improved. This can include improving the website’s user experience, creating targeted advertising campaigns, and offering incentives to encourage customers to make a purchase. By optimizing the sales funnel, businesses can increase their conversion rates and generate more revenue.« Back to Glossary Index