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SERP (Search Engine Results Page)

SERP stands for Search Engine Results Page. It is the page that appears after a user enters a search query in a search engine like Google, Bing, or Yahoo. The SERP displays a list of web pages that are relevant to the user’s search query.

The SERP is divided into two main sections: organic search results and paid search results. Organic search results are the web pages that appear naturally based on their relevance to the user’s search query. Paid search results, on the other hand, are the web pages that appear at the top of the SERP as a result of paid advertising.

The SERP also includes other features such as featured snippets, knowledge panels, and local packs. Featured snippets are short summaries of the content on a web page that appear at the top of the SERP. Knowledge panels provide information about a specific entity, such as a person, place, or thing. Local packs display a list of businesses that are relevant to the user’s search query and are located in their local area.

Understanding the SERP is important for businesses and website owners who want to improve their online visibility and attract more traffic to their website. By optimizing their website for search engines and targeting specific keywords, they can improve their ranking on the SERP and increase their chances of being seen by potential customers.

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