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Social Listening

Social listening is the process of monitoring online conversations and interactions related to a brand, product, or industry. It involves tracking mentions, comments, and reviews on social media platforms, blogs, forums, and other online channels to gain insights into customer sentiment, preferences, and behavior.

By analyzing social media data, businesses can identify trends, opportunities, and challenges, and adjust their marketing, sales, and customer service strategies accordingly. Social listening can also help companies to:

  • Identify influencers and brand advocates
  • Track competitors and industry trends
  • Respond to customer inquiries and complaints in real-time
  • Measure the effectiveness of marketing campaigns and content

To start monitoring your brand online, you can use social listening tools such as Hootsuite, Sprout Social, or Mention. These platforms allow you to set up alerts, track keywords and hashtags, and analyze social media metrics. You can also manually search for your brand name and related terms on social media platforms and review sites.

Overall, social listening is a valuable practice for any business that wants to stay informed about its online reputation and customer feedback. By listening to what people are saying about your brand, you can improve your products, services, and customer experience, and build stronger relationships with your audience.

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