Get In Touch
5th Floor 1148 Oliveros Drive cor. EDSA, Brgy. Apolonio Samson, Quezon City. Philippines.
[email protected]
Tel.: (02) 7502 5623
Click here to see open positions

Top of the Funnel (TOFU)

Top of the Funnel (TOFU) – A Guide to Effective Marketing Strategies

Top of the funnel (TOFU) refers to the first stage of the customer journey, where potential customers become aware of your brand and products. It is the stage where you attract and engage your target audience, and it is crucial to have effective marketing strategies in place to convert them into leads.

Here are some effective marketing strategies for TOFU:

  • Content Marketing: Creating valuable and informative content that resonates with your target audience can help attract them to your brand. This can include blog posts, videos, infographics, and social media posts.
  • Search Engine Optimization (SEO): Optimizing your website and content for search engines can help improve your visibility and attract more traffic to your site.
  • Social Media Marketing: Engaging with your target audience on social media platforms can help build brand awareness and attract potential customers.
  • Pay-Per-Click (PPC) Advertising: Running targeted ads on search engines and social media platforms can help attract potential customers to your website.

By implementing these strategies, you can effectively attract and engage your target audience at the top of the funnel and convert them into leads.

« Back to Glossary Index