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INFLUENCER MARKETING AGENCY

Social media is not a broadcast channel.

Influencer Marketing Strategy | Lime Digital Asia

Community-led social media content requires an entirely different approach from other channels.

Whether adapting campaign creative or delivering specific content, our social media content services use consumer insights to fuel our strategy and thinking to ensure our delivery, tone and creative is right for the local culture, the platform, and your brand.

Brand Love. Human Connections. Insights Driven.

We help brands create genuine human connections through social media.

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01.

Reactive and real time culture-led content

This social media content requires our team to have a finger on the pulse of culture and trends, looking for the right opportunity for our clients. This content is typically unplanned and must be turned around quickly, usually within 24 hours or less. This work is done on a daily basis with collaboration between the Social Media Specialist, Content Creator, and client for signoff.

03.

Planned content

We work with our clients to align social media content services with their overall business and marketing goals, but with a social-first lens. This includes optimizing marketing campaigns for social media but also looking for social-media-specific content opportunities. This content is planned at least one month in advance and reviewed before publishing to ensure relevancy. Our strategists will lead planned content by working collaboratively with social media specialists and content creators.

02.

Community ACTIVATED content

Content made to encourage and/or repurpose user-generated content (UGC) is usually around an event in order to increase brand awareness and extend conversations. The social media specialist will look for these opportunities daily and work with the client to repurpose the UGC.

04.

Community-LED Content

We use our social media content services and expertise to take above-the-line campaigns and give them legs on social media. We adapt to each platform and market using both local insights and a good dose of local flair. We can also ideate creative campaigns that are specific to social media.

Lime Digital Asia — Brand Strategy & Digital Agency.

We help brands grow,
launch products, expand reach,
and build communities.

The “Cheesiest Place on Earth” Stretched to Over 8M New Customers and Generated 9 New Franchises in Just 6 Months

The “Cheesiest Place on Earth” Stretched to Over 8M New Customers and Generated 9 New Franchises in Just 6 Months

27.9M New Wendy’s customers reached, engaging 1.4M users across social media for 2022

27.9M New Wendy’s customers reached, engaging 1.4M users across social media for 2022

A Year of Delightful Celebration, Serving A Slice of Conti’s to 169M New Customers with an Average of 8% Engagement Rate

A Year of Delightful Celebration, Serving A Slice of Conti’s to 169M New Customers with an Average of 8% Engagement Rate

Drove 6.7M Carwheels to go to The Car Care Experts™ at Drive Plus

Drove 6.7M Carwheels to go to The Car Care Experts™ at Drive Plus

Generated 9M Worth of Tools Added to Cart in 3 Months for Greenfield Tools

Generated 9M Worth of Tools Added to Cart in 3 Months for Greenfield Tools

The “Cheesiest Place on Earth” Stretched to Over 8M New Customers and Generated 9 New Franchises in Just 6 Months

11M 3.57%Total Impressions Engagement Rate

  • Strategy

    Our agency assisted EBC in increasing its online presence and driving growth for the business through various digital marketing efforts such as social media campaigns, ads, and lead generation for new franchisees. As a result, EBC has been able to establish itself as a leading brand in the Philippines and continue to grow its business

  • Design

  • Client

    EBC (Everything But Cheese) is a unique cheese-themed quick-service restaurant based in the Philippines. They began operations in 2015 at a small food stall in Manila and have since grown to become a well-known destination for specialty and innovative cheeses.

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27.9M New Wendy’s customers reached, engaging 1.4M users across social media for 2022

31M 5.28% 110KTotal Impressions Engagement Rate Clicks

  • Strategy

    Ever since we started working with Wendy’s Philippines, we helped them to establish a strong brand presence in the Philippine market through our efforts including social media campaigns, ads and content & creative direction. We have been able to increase the number of customers, and as a result new branches were opened to cater to the demand. Wendy’s Philippines continues to expand its reach in the Philippines, and has become one of the most popular fast food chains in the country, known for its high-quality food and excellent customer service.

  • Client

    Wendy's is an American fast-food chain that has been serving customers in the Philippines since 1982. The company is known for its fresh salads, huge, iced tea, and burgers made with 100% pure beef. Wendy's quickly established itself as a go-to restaurant for many customers in the Philippines and has since grown to become one of the most well-known fast-food chains in the country.

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A Year of Delightful Celebration, Serving A Slice of Conti’s to 169M New Customers with an Average of 8% Engagement Rate

256M 13.7M 230KTotal Impressions Engagement New Page Likes

  • Strategy

    Our agency was engaged by Conti’s Bakeshop and Restaurant to promote new products, increase brand awareness for targeted areas, increase page growth, and generate clicks leading towards new orders online. We executed a social media campaign, paid ads, created a solid content plan, strategized ads for high conversion rate and launched a personality quiz that matches the recommended cake for the customers. Additionally, we also helped Conti’s with crisis management campaigns to mitigate any potential negative impact on the brand. Our goal was to help Conti’s Bakeshop and Restaurant increase its reach and drive sales through effective digital marketing efforts.

  • Client

    Conti's Bakeshop and Restaurant is a well-loved institution in the Philippines, known for its delicious food and a wide selection of products. Since opening its doors in 1997, Conti's has been creating and sharing memories of togetherness with its customers.

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Drove 6.7M Carwheels to go to The Car Care Experts™ at Drive Plus

9.5M 6.22% 5K+Total Impressions Engagement Rate New Messages

  • Strategy

    We generated foot traffic by collaborating with navigation apps, making it easier for customers to find and visit their location. To increase Facebook inquiries, we implemented targeted paid ads, ensuring that the right people were seeing the brand’s message. Additionally, we collaborated with well-known brands such as Falken Tires and Motul to further promote Drive Plus as a trusted and reliable source for car care.

  • Client

    We generated foot traffic by collaborating with navigation apps, making it easier for customers to find and visit their location. To increase Facebook inquiries, we implemented targeted paid ads, ensuring that the right people were seeing the brand's message. Additionally, we collaborated with well-known brands such as Falken Tires and Motul to further promote Drive Plus as a trusted and reliable source for car care.

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Generated 9M Worth of Tools Added to Cart in 3 Months for Greenfield Tools

4.5M 3.5M 20%Total Impressions Total Reach Conversion Rate

  • Strategy

    We were tasked with increasing sales on Lazada and Shopee, providing community management, monitoring analytics and e-commerce behavior via CPAS, and targeting new and existing customers through remarketing Paid Ads. To achieve these goals, we developed an intensive Paid Ads planning and strategy that targeted both new and existing customers. Our efforts paid off, resulting in a 9M added to cart sales value with a conversion rate of 20% in just 5 months. This impressive result is a testament to our expertise in e-commerce marketing and our commitment to delivering outstanding results for our clients.

  • Client

    Greenfield Tools is a leading provider of hardware tools and supplies known for its affordability and mall locations. Offering a comprehensive range of products for both professionals and DIY enthusiasts, Greenfield Tools is dedicated to providing innovative tools to meet changing customer needs.

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